Part IV: Nuanced Progress

Building a craft business and brand was probably one of the most rewarding and valuable experiences that D&Co founder has ever had. Closing that business, letting go and moving on was an ongoing internal debate that took a few years for her to come to terms with. In Part IV, Jessica shares some of the ongoing optimizations that she made to the brand to continue growing it.

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Part III: Early Essence

Building a craft business and brand was probably one of the most rewarding and valuable experiences that D&Co founder has ever had. Closing that business, letting go and moving on was an ongoing internal debate that took a few years for her to come to terms with. In Part III of this journey, Jessica shares about the steps she took to get up and running.

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Part II: Leading Up To Launch

Building a craft business and brand was probably one of the most rewarding and valuable experiences that D&Co founder has ever had. Closing that business, letting go and moving on was an ongoing internal debate that took a few years for her to come to terms with. Read through her journey, experiences and key learnings from building the premium hand-poured candle company, Wicked Candle.

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Part I: It's so hard to say goodbye

Building a craft business and brand was probably one of the most rewarding and valuable experiences that D&Co founder Jessica has ever had. Closing that business, letting go and moving on was an ongoing internal debate that took a few years for her to come to terms with. In Part I, she shares more about some of those challenging decisions to close and why other businesses make that difficult decision.

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