a boutique marketing firm
for small businesses worldwide
a boutique marketing firm
for small businesses worldwide
D&CO LIBRARY
for your small business & marketing needs
Direct sales companies don’t always have the best reputations. Despite that, Mary Kay has managed to attract top talent who are passionate about the brand. Independent Beauty Consultant Brandi Goodman divulges about her passion for beauty and skincare, working with Mary Kay and how she juggles this side hustle with her 'day job'!
The Merit Club, based in London has invited D&Co to do a feature for entrepreneurs under their new Community section. Check out the service that we’ve highlighted and get a special offer (valid until 31 July 2018).
A Minimal Viable Product (MVP) is essentially the most pared down version of a product that can be launched with sufficient enough features that will satisfy customers. So, what the heck is a minimal viable brand? D&Co founder Jessica interviews GRID Finance's Commercial Director, Andrea Linehan about exactly what a minimal viable brand is and how you can apply this to your small business.
As a small business owner, it can be overwhelming to know where to begin with your company’s marketing needs. Having a basic understanding of the core elements that make up the ‘marketing mix’ will ultimately help you build the foundation to your marketing strategy and pivot with consumer trends and information accordingly.
Is your business destined to fail? You've probably heard the phrase that approximately 9 out of 10 startups fail. While there is no 100% fail-proof method, having a solid understanding of the business lifecycle will help arm you with the knowledge you need to manage each stage of your company's growth. Brace yourself, this article is chock full of frameworks and somewhat academic approaches but D&Co translates this practical use. Read on to prepare your business for sustainable growth.
Dalziel & Company weighs in on the some useful and interesting tips to increase your following on Instagram, based on an original article on Forbes by Jayson DeMers.
An article authored by “Shark Tank” star Robert Herjavec outlines 5 tips for small businesses to market themselves. D&Co couldn’t agree more -- and here’s why.
To keep your brand looking fresh AF and consistently represented with premium materials and print quality, D&Co recommends MOO. In this article we cover off on some of our favorites and how D&Co uses this resource.
To keep your brand looking polished AF with gorgeous imagery without breaking the bank, D&Co recommends Kaboompics.
To avoid the never ending scheduling emails and back and forth, D&Co recommends YouCanBook.me. In this article we cover off on some features and how D&Co uses this tool.
Photography can have such an impact on your company’s success. Read more about experiences from D&Co founder, Jess and how it can help your company too.
Small businesses are on the rise and their respective marketing budgets are projected to be, as well. Three trends outlined by Allison Checcchi, CMO of YP. (2016)
To facilitate seamless recurring payment and avoid overhead costs in chasing down unpaid invoices, D&Co recommends Memberful. In this article we cover off on some features and how D&Co uses this tool. #partnership
To facilitate collaboration, ensure productivity and overall keep our business operating, D&Co recommends G Suite. In this article we cover off on some features, how D&Co uses them and compares to Office 365 Business Essentials. #partnership
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Building a craft business and brand was probably one of the most rewarding and valuable experiences that D&Co founder Jessica has ever had. Closing that business, letting go and moving on was an ongoing internal debate that took a few years for her to come to terms with. In Part I, she shares more about some of those challenging decisions to close and why other businesses make that difficult decision.