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D&CO LIBRARY

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TODAY, I WANT TO:

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Get a little visual inspo

SEE OTHER PLACES WHERE
D&CO WAS SEEN IN

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LEARN ABOUT CRAFT OR E-COMM BUSINESSES THOUGH THE WICKED CANDLE SERIES

LISTEN & LEARN ABOUT BUSINESS

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LEARN ABOUT TOOLS THAT WILL HELP MY BUSINESS

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READ INTERVIEWS & LEARN FROM OTHER INDUSTRY EXPERTS

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Featured

#MotivationMonday Tip No. 1

I see you out there. You’re doing all the ‘right’ things. To your social following you’re incredibly poised. You have it all together. But, behind the scenes you know all too well the challenges that a small business owner faces. Read this week’s #MotivationMonday tip.

As Seen In: Sarah Olivia Marketing

As a member of the D&Co Peer Advisory Group, Sarah Hipwell of Sarah Olivia Marketing is promoting the program to her diverse network. Thank you Sarah, we are so happy that you’re a member of our group!

2019 Marketing Trends Report

As a small business owner, you simply don’t have the time to stay current with the latest marketing trends. Anything you come across seems tailored to Fortune 100 companies (especially their marketing budgets!) & you’re not quite sure how to decipher this to your small business. Imagine knowing not only exactly what the emerging trends are -- but how to practically apply those to your own small business. Click to learn more now.

Part IV: Nuanced Progress

Building a craft business and brand was probably one of the most rewarding and valuable experiences that D&Co founder has ever had. Closing that business, letting go and moving on was an ongoing internal debate that took a few years for her to come to terms with. In Part IV, Jessica shares some of the ongoing optimizations that she made to the brand to continue growing it.

Part III: Early Essence

Building a craft business and brand was probably one of the most rewarding and valuable experiences that D&Co founder has ever had. Closing that business, letting go and moving on was an ongoing internal debate that took a few years for her to come to terms with. In Part III of this journey, Jessica shares about the steps she took to get up and running.

Part II: Leading Up To Launch

Building a craft business and brand was probably one of the most rewarding and valuable experiences that D&Co founder has ever had. Closing that business, letting go and moving on was an ongoing internal debate that took a few years for her to come to terms with. Read through her journey, experiences and key learnings from building the premium hand-poured candle company, Wicked Candle.

Part I: It's so hard to say goodbye

Building a craft business and brand was probably one of the most rewarding and valuable experiences that D&Co founder Jessica has ever had. Closing that business, letting go and moving on was an ongoing internal debate that took a few years for her to come to terms with. In Part I, she shares more about some of those challenging decisions to close and why other businesses make that difficult decision.

Navigating Direct Sales: An Interview with Brandi Goodman

Direct sales companies don’t always have the best reputations. Despite that, Mary Kay has managed to attract top talent who are passionate about the brand. Independent Beauty Consultant Brandi Goodman divulges about her passion for beauty and skincare, working with Mary Kay and how she juggles this side hustle with her 'day job'!

As Seen In: The Merit Club

The Merit Club, based in London has invited D&Co to do a feature for entrepreneurs under their new Community section. Check out the service that we’ve highlighted and get a special offer (valid until 31 July 2018).

Minimal Viable Brand: An Interview with Andrea Linehan

A Minimal Viable Product (MVP) is essentially the most pared down version of a product that can be launched with sufficient enough features that will satisfy customers. So, what the heck is a minimal viable brand? D&Co founder Jessica interviews GRID Finance's Commercial Director, Andrea Linehan about exactly what a minimal viable brand is and how you can apply this to your small business.

Marketing 101: The Basics

As a small business owner, it can be overwhelming to know where to begin with your company’s marketing needs. Having a basic understanding of the core elements that make up the ‘marketing mix’ will ultimately help you build the foundation to your marketing strategy and pivot with consumer trends and information accordingly.

Growth & Failure: Navigating through the business lifecycle

Is your business destined to fail? You've probably heard the phrase that approximately 9 out of 10 startups fail. While there is no 100% fail-proof method, having a solid understanding of the business lifecycle will help arm you with the knowledge you need to manage each stage of your company's growth. Brace yourself, this article is chock full of frameworks and somewhat academic approaches but D&Co translates this practical use. Read on to prepare your business for sustainable growth.

Need ways to get more Instagram followers?

Dalziel & Company weighs in on the some useful and interesting tips to increase your following on Instagram, based on an original article on Forbes by Jayson DeMers.

Ideas to market your small business

An article authored by “Shark Tank” star Robert Herjavec outlines 5 tips for small businesses to market themselves. D&Co couldn’t agree more -- and here’s why.

D&Co Recommends: Moo

To keep your brand looking fresh AF and consistently represented with premium materials and print quality, D&Co recommends MOO. In this article we cover off on some of our favorites and how D&Co uses this resource.

D&Co Recommends: Kaboompics

To keep your brand looking polished AF with gorgeous imagery without breaking the bank, D&Co recommends Kaboompics.

D&Co Recommends: YouCanBook.me

To avoid the never ending scheduling emails and back and forth, D&Co recommends YouCanBook.me. In this article we cover off on some features and how D&Co uses this tool.

Photography and images for your small business marketing

Photography can have such an impact on your company’s success. Read more about experiences from D&Co founder, Jess and how it can help your company too.

Small business traditional and digital marketing trends (2016)

Small businesses are on the rise and their respective marketing budgets are projected to be, as well. Three trends outlined by Allison Checcchi, CMO of YP. (2016)

D&Co Recommends: Memberful

To facilitate seamless recurring payment and avoid overhead costs in chasing down unpaid invoices, D&Co recommends Memberful. In this article we cover off on some features and how D&Co uses this tool. #partnership

D&Co Recommends: G Suite

To facilitate collaboration, ensure productivity and overall keep our business operating, D&Co recommends G Suite. In this article we cover off on some features, how D&Co uses them and compares to Office 365 Business Essentials. #partnership

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