We sat down with Melissa Davis, EVP of Operations at a digital and corporate communications firm to explore what truly drives retention from the inside out. From promoting through the lens of change management to navigating speed vs. clarity across teams, she shares grounded, thoughtful insight into what operational leadership really looks like and why influence doesn’t always require a title.

Over the past few years, we saw an increase in demand for specializations in a particular niche, specifically in marketing. While there are many advantages to specializing in a niche practice, it can also limit a professional’s ability to see the bigger picture, how that function integrates with others. This is where a fractional executive comes into play.