Regardless of what’s driving you, sometimes it’s difficult exactly what that idea is that you’re going to go to market with. We revisit some tips from a previous post to help you get your ideas going!

Building a craft business and brand was probably one of the most rewarding and valuable experiences that D&Co founder has ever had. Closing that business, letting go and moving on was an ongoing internal debate that took a few years for her to come to terms with. In Part IV, Jessica shares some of the ongoing optimizations that she made to the brand to continue growing it.

Building a craft business and brand was probably one of the most rewarding and valuable experiences that D&Co founder has ever had. Closing that business, letting go and moving on was an ongoing internal debate that took a few years for her to come to terms with. In Part III of this journey, Jessica shares about the steps she took to get up and running.

A Minimal Viable Product (MVP) is essentially the most pared down version of a product that can be launched with sufficient enough features that will satisfy customers. So, what the heck is a minimal viable brand?  D&Co founder Jessica interviews GRID Finance's Commercial Director, Andrea Linehan about exactly what a minimal viable brand is and how you can apply this to your small business.