This article was guest authored by Jillian Day. Jillian Day created 508Assist to help people all across the web make their sites accessible to individuals with disabilities. She was inspired to start 508Assist when a close family member, who happens to have a visual impairment, had trouble finding a dinner recipe online that he could read easily. When she's not chasing after her little ones, Jillian enjoys being outside, whether she's fishing, hiking, or Geocaching with her family. The opinions expressed within the content are the guest author's.
The current economic climate has made it difficult for many businesses to stay afloat. To survive, business owners must be willing to make a few enhancements to their websites. Incorporating new strategies like video marketing, improving website navigation, and utilizing SEO can make all the difference when it comes to helping your brand stand apart from the competition.
Dalziel & Company can help you improve client experiences, marketing, and operations.
Video Marketing
If you want to engage more with your customers and build successful relationships faster, video marketing is a must. People are more likely to share videos than textual content on social media, meaning that videos can go a long way in building brand awareness.
Videos can also help increase conversions and sales by providing targeted messages highlighting what your business can offer and why customers should choose you over the competition.
Making Your Website Easy to Navigate
A good business website is easy for customers to use and navigate; otherwise, customers get frustrated or lose interest while searching for something specific. Make sure all the information on your site is accurate and up to date so that customers can easily find what they’re looking for without getting lost in the process. Consider adding a search bar or other navigation tools to help customers quickly find what they need on your site.
Incorporating SEO
Search engine optimization (SEO) helps improve your website's visibility by making it easier for search engines like Google and Bing to locate it when people search for specific keywords or phrases related to your business. Using keyword research, link building, and other SEO tactics can ensure that search engines are aware of your site, helping you appear higher in search engine results pages (SERPs) when people look for products or services that you might provide.
Learning to Use White Space
White space refers to any area of a web page void of text or images, such as margins between paragraphs or between elements on the page itself. It’s essential because it gives the eye somewhere else to rest between web components while also helping create a sense of balance on the page itself.
When used correctly, white space can draw attention away from page clutter so that visitors’ focus remains where it should be: on the content relevant to their needs or interests! If you don’t have a natural eye for incorporating white space — and many business owners don’t — consider hiring a professional web designer to improve your site.
Intelligent Automation
Intelligent automation can bring numerous enhancements to a website, providing businesses with increased efficiency, productivity, and profitability. With AI automation, chatbots, and recommendation engines, businesses can offer 24/7 customer support, personalized recommendations, and a seamless purchasing experience. Automating security measures and performance optimization can also guarantee the security of sensitive customer information while granting businesses the opportunity to make data-driven decisions.
Increasing Cybersecurity
Nothing is more important than cybersecurity in this day and age — that is, if you want your business data and customer information stored safely online! One way to boost security is to convert your web documents into PDF format, which will allow you to tightly control how the documents are presented and accessed. Using PDFs makes it difficult for malicious actors to gain access to the content without permission and almost impossible for them to tamper with it.
Don’t let your business fall behind in these trying economic times. Consider implementing intelligent automation, embracing video marketing, and utilizing the other tips above. Making simple enhancements to your website can go a long way in keeping your business healthy for the long term.