Today we chat with our very own D&Co Peer Advisory Group member Nicole, who is the owner and operator of The Zenly Shop. She shares a very unique perspective from the standard business tools that we’ve reviewed in the past. Read the interview below to hear how you can “raise your vibration” with Nicole!
Read MoreBrand Values
Ideation
Regardless of what’s driving you, sometimes it’s difficult exactly what that idea is that you’re going to go to market with. We revisit some tips from a previous post to help you get your ideas going!
Read MoreThe relationship between your brains and your brand
Resources, tools and coaches have flooded the internet with jargon about mindset, the importance of it to your overall wellbeing and also to professional success. While they’re not wrong, they’re not giving you the full picture either. Read what you’ve been missing →
Read More#MotivationMonday Tip No. 10: are your goals realistic enough?
I think the title of this post should actually be, are you realistically planning for your goals? In this week’s #MotivationalMonday post, we’ll explore how to create sustainable plans to fulfill not only your work goals but #lifegoals too.
Read More#MotivationMonday Tip No. 7: Prioritization
This week, we’re going to talk about prioritization! We’ve pulled together a few tools and tips to help you make smarter decisions about what to tackle first and foremost.
Read MorePart IV: Nuanced Progress
Building a craft business and brand was probably one of the most rewarding and valuable experiences that D&Co founder has ever had. Closing that business, letting go and moving on was an ongoing internal debate that took a few years for her to come to terms with. In Part IV, Jessica shares some of the ongoing optimizations that she made to the brand to continue growing it.
Read MorePart II: Leading Up To Launch
Building a craft business and brand was probably one of the most rewarding and valuable experiences that D&Co founder has ever had. Closing that business, letting go and moving on was an ongoing internal debate that took a few years for her to come to terms with. Read through her journey, experiences and key learnings from building the premium hand-poured candle company, Wicked Candle.
Read MoreMinimal Viable Brand: An Interview with Andrea Linehan
A Minimal Viable Product (MVP) is essentially the most pared down version of a product that can be launched with sufficient enough features that will satisfy customers. So, what the heck is a minimal viable brand? D&Co founder Jessica interviews GRID Finance's Commercial Director, Andrea Linehan about exactly what a minimal viable brand is and how you can apply this to your small business.
Read MoreMarketing 101: The Basics
As a small business owner, it can be overwhelming to know where to begin with your company’s marketing needs. Having a basic understanding of the core elements that make up the ‘marketing mix’ will ultimately help you build the foundation to your marketing strategy and pivot with consumer trends and information accordingly.
Read More