Brand Values

Part IV: Nuanced Progress

Part IV: Nuanced Progress

Building a craft business and brand was probably one of the most rewarding and valuable experiences that D&Co founder has ever had. Closing that business, letting go and moving on was an ongoing internal debate that took a few years for her to come to terms with. In Part IV, Jessica shares some of the ongoing optimizations that she made to the brand to continue growing it.

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Part II: Leading Up To Launch

Part II: Leading Up To Launch

Building a craft business and brand was probably one of the most rewarding and valuable experiences that D&Co founder has ever had. Closing that business, letting go and moving on was an ongoing internal debate that took a few years for her to come to terms with. Read through her journey, experiences and key learnings from building the premium hand-poured candle company, Wicked Candle.

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Minimal Viable Brand: An Interview with Andrea Linehan

Minimal Viable Brand: An Interview with Andrea Linehan

A Minimal Viable Product (MVP) is essentially the most pared down version of a product that can be launched with sufficient enough features that will satisfy customers. So, what the heck is a minimal viable brand D&Co founder Jessica interviews GRID Finance's Commercial Director, Andrea Linehan about exactly what a minimal viable brand is and how you can apply this to your small business.  

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