Article by guest author: Jillian Day from 508 Assist (info@508assist.org)
The technologies and opportunities available today make it possible for anyone, including people with disabilities, to start their own businesses. Those with limited mobility only need a computer, an internet connection, and a drive to succeed to get started. Read further for tips on how to manage (and successfully grow) your business. The opinions expressed within the content are the author’s.
Business Ideas to Consider
To begin, you need a viable business idea. What are your work experiences? Do you have special skills? The chances of succeeding in entrepreneurship depend on your commitment and hard work. It's easier to commit to a business if you like what you're doing. Also, you're more likely to work harder if you like what you're selling.
If you have writing or graphic design experience, consider starting a business in one of these fields. You may also explore other business ideas that interest you. Perhaps you can start a blog, sell your services, or start your own agency. If you have little capital, try affiliate marketing or drop-shipping. However, you'll need to find lucrative products or services to sell to gain more revenue and profit.
Start Writing Your Business Plan
According to this ZenBusiness start a business guide, create a detailed business plan to increase your chances of boosting sales and growing your business. When writing, clearly describe your company's goals and objectives, the types of products or services you plan to offer, how to structure the business, where to get capital, and how much you expect to earn in the short and long term. Include a strategic marketing strategy, and adhere to it. Feel free to make adjustments to your business plan; don't be afraid to change something that isn't benefiting your business. If you need more money to fund your business, consider tapping into your savings or finding a financial institution that lends money to people with disabilities.
Where to Get Your First Customers
A cost-effective way to find customers is through social media posts. Let your friends and relatives know that you're launching a new product or service — these people may actually be willing to purchase from you. Don't be afraid to ask for their support to help you spread the word.
While it isn't required, publishing a business website is always recommended as this is an ideal way to display your products or service. Implement SEO strategies to attract the right customers. Also, publish valuable content to keep clients glued to your site and encourage them to purchase.
Measure Your Business Success
Familiarize yourself with Google Analytics and social media analytics to gather and analyze data. Decide on the metrics to measure performance and help you make informed decisions about product offerings and marketing strategies. For example, if you want to know which products are bringing in the most revenue, analytics can help you. Buy an e-book and read blogs to help you learn about analytics and how to use them to your advantage.
Plan and Execute Your Business
Use the advice above to help you get your business up and running. Start with a detailed business plan, and fully implement your strategies. Getting started can be confusing, too. If you need help getting started or growing your business, contact D&Co today.